In a new report that just came out from the Times of India they have confirmed what we thought all along that Android is taking over the world of mobile devices. In this report it states that Android has a whopping 91% of the mobile market in India follow by Windows Phone at a distant second with 5.4% and Apple in third with a meager 2.3%.
While the order of these OS's is not really shocking the sheer amount of Android devices at 91% is and lack of Apple devices at 2.3% is astounding to me. What's the key metric that moves devices in India? Price of course. Android has vendors like Micromax and Karbonn that can produce a quality Android device for cheap (as little as 3000 Rs) in direct comparison to Apple who's new "cheap" iPhone will cost 40,000 Rs India. When the CEO of Apple was interviewed about this exact subject he really seemed unconcerned about the Indian market and others like it.
"There's always a large junk part of the market. We're not in the junk business, I'm not going to lose sleep over that other market, because it's just not who we are."
While Apple has written off this "junk market" other manufacturers like Nokia are attacking it and doing very well for themselves. Nokia introduced the "low end" Windows Phone device the Lumia 520 and now has double Apple's market share in India because of it.
The real question here is how long can Apple afford to ignore large and emerging markets like India and still remain a legitimate global player in the world phone market. My guess is Apple truly doesn't care they have not made an affordable Mac computer to gain market share and they will not make an affordable iPhone either.
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