Google Chromecast will seem far more appealing now that Google has expanded support to all developers rather than just the ones who got on the company's good side. Google previously kept the tools necessary to publish an app supporting Chromecast's phone and TV connection under tight controls, but it has finally made it possible for other apps to access those same tools.
Officially the Google Cast SDK, Android and iOS app makers can incorporate the Cast API to trigger media streaming from an app control or Mac/PC/Chrome window to the television. When a computer or mobile device is on the same Wi-Fi network as the Chromecast, an app can have playback controls for the TV. The Developer resource page here outlines everything someone will need to build an app.
For regular users, this is good news too. This means that your favorite apps can now be used to manage streaming on your HDTV. For instance, Netflix and Pandora are already available, but wouldn't it be nice if you could also use Crackle and Spotify? Now big companies and small companies alike have the option, so we could see an increase of apps suddenly add Chromecast support very soon.
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