Apple phased out the iPhone 4 because it has since released three new models of its smartphone, but the company will reverse course and reintroduce the device into the India smartphone market. Apple has been disappointed by its decline in market share in the midrange market, an area that rival Samsung has seized, so bringing back the iPhone 4 at a lower price will give the company another chance to capture more price-conscious consumers.
According to the Economic Times, the iPhone 4 will cost Rs 15,000, a drop from the 26,500 price offered prior to it being phased out. It will also be a lower price point for customers who don't want the newer Rs 53,500 cost of the iPhone 5s. While it might seem strange to many people that someone would buy a phone released three years ago, the iPhone 4 has held up well and is still capable of meeting the needs of buyers who want a less expensive phone. Apple thought that the iPhone 5c would help capture some of those users, but the phone is still relatively expensive and not as appealing from a price standpoint. Bringing back its unsold iPhone 4 units will help temporarily capture more customers.
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